Tuesday, January 25, 2011

Communicate Your Intergenerational Mission

By Anne Tria Wise

You need volunteers. You want people to give. You would like greater participation in your programs and services. To attract and engage participants, volunteers, donors and community supporters, intergenerational programs must effectively communicate their missions.

On January 20, Generations United hosted a Learning Network Webinar that featured presentations by Civic Ventures and Generations Incorporated. Using Civic Ventures encore career campaign as a case study, Michelle Hynes showed the Learning Network how to convey impact and value with personality, passion and commitment. She also walked the group through a strategic choice on the campaign's website, to shift away from organization-centric content to more dynamic and interactive engagement with their key audiences.

Mary Gunn and CT Ransdell showed participants how Generations Incorporated uses social media including Facebook, Twitter, YouTube, blogging and e-alerts to communicate their mission. Their organization recently raised almost $10,000 as part of a Facebook campaign in partnership with the Rodman Ride for Kids. CT gave helpful suggestions on how to make Facebook donation requests fresh and interesting for readers. Asked how many times a day he updates their Twitter feed, CT noted that he tweets for the organization five times a day following standard nonprofit technology best practice recommendations. Using an application like SocialOomph also helps him manage his time effectively by setting up tweets in advance.

Download a copy of the presentation (PDF, 1.5MB). Help Generations United continue the conversation in the comments section below. What does your intergenerational program do to communicate your mission? Do you use any interesting tools that could help other intergenerational programs? If you use social media, connect with us on Blogger, Facebook, Twitter and YouTube.

Anne Tria Wise is the Intergenerational Engagement Manager at Generations United. You can reach her directly at awise@gu.org

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